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Social media platforms take over e-commerce in Cambodia

Social media is rapidly taking over the e-commerce sector in Cambodia with almost all local businesses promoting their services using social media platforms, a latest market report has revealed.
Social media platforms take over e-commerce in Cambodia ảnh 1The launch ceremony of Cambodia's Tinh Tinh E-commerce platform (Photo: Khmer Times)

Phnom Penh (VNA) – Social media is rapidly taking over the e-commerce sector in Cambodiawith almost all local businesses promoting their services using social mediaplatforms, a latest market report has revealed.

The Khmer Timeson August 10 cited the Consumer Report 2023 published by Standard Insights in collaborationwith Confluences which said digitalisation experts now opine that e-commerceventures and businesses must leverage social media platforms and use them totheir full potential in order to be successful in the Cambodian market.

According to various estimates, there are 10.95 million socialmedia users in Cambodia, which is almost 65% of the total population.Facebook and other Meta platforms continue to lead in user numbers andpopularity among social media platforms.

“Like in most SoutheastAsian countries, online shopping has become increasingly popular in the Kingdomwith more and more people turning to Internet for their shopping needs,” thereport said.

With 10.45 million users,Facebook leads all other social media platforms in Cambodia, followed by Facebook Messenger (7.20 million), TikTok (7.06 million), Instagram(1.75 million), LinkedIn (530,000), and Twitter (393,200)./.

VNA
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