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Singapore spends 30 mln USD bringing in more tourists

Singapore will invest 35 million SGD (30 million USD) in a marketing campaign to boost visitor arrivals to the island country.
Singapore will invest 35 million SGD (30 million USD) in amarketing campaign to boost visitor arrivals to the island country.

The Singapore Tourism Board - Changi Airport Group partnershiptargets to achieve 3-4 percent annual growth in tourist volume onaverage amid a challenging market environment, announced the STB onApril 1.

The campaign will focus on Singapore’s key markets, such as Australia, Indonesia, China and India.

Travel agents, airlines and cruise liners will also be close partnersin the campaign, offering tour packages to travellers to experience theallure of Singapore.

CAG’s Chief Executive OfficerLee Seow Hiang said the marketing efforts are designed to popularisethe country as a family-friendly destination and Changi Airport asthe world’s best aviation hub.

Statistically,Singapore welcomed 15.1 million foreign tourists last year, down 3.1percent from 2013, marking the first decrease since 2009.-VNA
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