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Singapore invests 24 million USD in tourism promotion

The Changi Airport Group, Singapore Airlines and Singapore Tourism Board will jointly invest 33.75 million SGD to promote inbound travel, according to a joint statement issued on April 17.
Singapore invests 24 million USD in tourism promotion ảnh 1Singapore's landmark Melion (Photo: businesstimes.com.sg)
 
Singapore (VNA) - The Changi Airport Group (CAG), the SingaporeAirlines (SIA) and the Singapore Tourism Board (STB) will jointly invest 33.75million SGD (over 24 million USD) to promote inbound travel, according to ajoint statement issued on April 17.

The campaign, with the largest-ever amount of investment, will last inthree years, focusing on promoting Singapore as a stopover and attractivedestination for global travellers.

STB CEO Lionel Yeo stressed that the campaign aims at various types oftourists, instead of only those from specific long-haul markets like the US andEurope.

Besides, the partnership will also focus on the broadening of marketingprogramme to woo business and MICE (Meeting, Incentives, Conventions andExhibitions) visitors.

The partnershipbetween the airport, national carrier and national tourism body is a powerfulone that will help to boost Singapore's tourism growth, Yeo said.-VNA
VNA
#tourism promotion#Singapore Airlines#Changi Airport Group#Singapore Tourism Board
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