A fillet of lab-grown cultured chicken developed by Eat Just is pictured in this handout photo. (Photo: Reuters)Hanoi (VNA) – Singapore has given US start-upEat Just the green-light to sell its lab-grown chicken meat, in what the firmsays is the world’s first regulatory approval for so-called clean meat thatdoes not come from slaughtered animals.
The first-in-the-world regulatory allowance of real,high-quality meat created directly from animal cells for safe human consumptionpaves the way for a forthcoming small-scale commercial launch in Singapore ofEat Just’s new brand, the firm said in a statement on December 2.
The meat, to be sold as nuggets, was initially priced atabout 50 USD per piece. However, co-founder and CEO Josh Tetrick said the pricehas been lowered to premium chicken prices when it is first launched in arestaurant in Singapore in the very near term
It is targeting profitability at an operating income levelbefore the end of 2021, he added.
Demand for alternatives to regular meat is surging due toconcerns about health, animal welfare and the environment. Plant-basedsubstitutes, popularised by the likes of Beyond Meat and Impossible Foods,increasingly feature on supermarket shelves and restaurant menus.
But so-called clean or cultured meat is still at a nascentstage given high production costs.
A study found that the market for alternative meat couldswell to 140 billion USD by 2029./.
The first-in-the-world regulatory allowance of real,high-quality meat created directly from animal cells for safe human consumptionpaves the way for a forthcoming small-scale commercial launch in Singapore ofEat Just’s new brand, the firm said in a statement on December 2.
The meat, to be sold as nuggets, was initially priced atabout 50 USD per piece. However, co-founder and CEO Josh Tetrick said the pricehas been lowered to premium chicken prices when it is first launched in arestaurant in Singapore in the very near term
It is targeting profitability at an operating income levelbefore the end of 2021, he added.
Demand for alternatives to regular meat is surging due toconcerns about health, animal welfare and the environment. Plant-basedsubstitutes, popularised by the likes of Beyond Meat and Impossible Foods,increasingly feature on supermarket shelves and restaurant menus.
But so-called clean or cultured meat is still at a nascentstage given high production costs.
A study found that the market for alternative meat couldswell to 140 billion USD by 2029./.
VNA
