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Samsung regains top spot in Southeast Asian smartphone market

Samsung Electronics Co. recaptured the top spot in the Southeast Asian smartphone market in the first quarter of the year by edging out its Chinese rivals, according to a recent Counterpoint Research report.
Samsung regains top spot in Southeast Asian smartphone market ảnh 1Illustrative image (Source: IBTimes UK)

Hanoi (VNA) - Samsung Electronics Co. recaptured the top spot in theSoutheast Asian smartphone market in the first quarter of the year by edgingout its Chinese rivals, according to a recent Counterpoint Research report.

Samsung's market share in Southeast Asia stood at 18.9 percent in theJanuary-March period, outperforming Chinese phone maker Oppo by 0.2 percentagepoint, Yonhap news agency cited the report as saying.

Chinese players also occupied the third to fifth spots on the list. Xiaomi camein third at 14.8 percent, followed by Vivo with 13.6 percent and Realme with7.3 percent.

Samsung has been taking the top spot in the Southeast Asian market, but in thefourth quarter of last year, it was beaten by Oppo.

According to Counterpoint Research, the rise in premium smartphones in theregion is boding well for Samsung.

Budget smartphones priced less than 100 USD accounted for 27 percent of theSoutheast Asian market in the first quarter, down from 46 percent a year ago.

In contrast, the portion of smartphones priced between 600 USD and 900 USD increasedfrom 4 percent to 10 percent over the cited period./.
VNA
# Samsung Electronics Co.#Southeast Asian smartphone market#Chinese rivals#Vietnamplus#Vietnam News Agency
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