With a largereadership in over 185 countries around the world, the London-basedfinancial magazine’s awards have become a benchmark to evaluate theperformance and credibility of financial institutions since it isdedicated to providing news, analysis, and commentary for the globalfinancial community.
The "Most Innovative Bank" award is based on the criteria of creativity and innovation in banking business operations.
Besides assessing information provided by the bank itself, the IFM'sassessment process is conducted independently, based on the evaluationof information on the bank through third party sources and surveys frompartners and customers of the bank.
In 2014, SHB'sproducts, including "SHB-Manchester City Visa co-branded debit card","online saving", "savings with floating interest rates", and "sportingaccounts", have been appreciated for their creativity and innovation.-VNA