Agricultural products being sold on an e-commerce platform. (Photo: VNA)According to the Vietnam E-commerce and Digital Economy Agency, this yearprovinces such as Bac Giang, Son La, Hung Yen, and Bac Kan and Can Tho cityhave unveiled plans to promote their farm produce on e-commerce sites andestablished ties with them.
Farmers and businesses are also vigorously promoting their products online.
Do Minh Thinh, owner of the Da Lat-based Vitamin Farm, said besides researchingand developing organic produce, he was also proactive in ensuring sales of hisproducts by promoting and selling through social media and working withdelivery companies to deliver the products to buyers.
Experts said the COVID-19 pandemic caused agricultural products to be promotedand sold online, with farmers selling products directly to consumers.
Producers, cooperatives and exporters were familiar with online trading, buthave limitations in terms of technology elsewhere like operations andlogistics, they said.
A comprehensive solution, that includes the involvement of delivery businesses,was needed to ensure the efficiency of online sales, they added.
Phan Binh, J&T Express’ brand director, said in online sales, expressdelivery firms, e-commerce platforms, farmers, and KOCs (key opinion consumer)held an equal position.
Businesses must work together to guide farmers and create a comprehensivesolution that offers more convenience to sellers.
Agricultural products are perishable and so need priority in transportation andproper packaging to safeguard quality, according to Binh.
He said his company had launched J&T Fresh, a specialised service fortransporting fresh and agricultural produce.
“We also have a packaging team that is ready to assist farmers.”
Lam The Khai, product director at UPOS, said “UPOS software has a strongconnection with e-commerce platforms.
“Sellers can easily manage goods and monitor shipping and customer informationin a few simple steps. This increases their chances of a successful sale.”/.
VNA
