A green tea hill in Phu Tho province (Source: VNA)PhuTho (VNA) - The campaign “Vietnamese prioritises using Vietnamese goods”deployed in the northern province of Phu Tho over the last nine years has proveneffective, helping change the habit of locals in using domestically-producedcommodities.
The campaign offers favourableconditions for producers and businesses operating in the locality to affirm theprestige, quality and diversity of their products.
A representative from the provincial Fatherland Front Committee said thecampaign has contributed to promoting the consumption of made-in-Vietnam goodsin the locality. It has opened opportunities for enterprises to access the domesticconsumption market.
Many businesses have been aware of renovating technology, expanding production,improving competitiveness, and stabilising goods prices in order to meet the increasingdemands of consumers.
To help locals easily access Vietnamese goods, the provincial Department of Industryand Trade has arranged many points of sale with the slogan "Proud of Vietnamesebrands" in the districts of Thanh Son, Lam Thao, Phu Ninh and Thanh Ba. Themodels have proven effective since they were launched in 2016. Vietnamese goodsat these points are sold at a discount of 5-10 percent, even 20 percent comparedto the market prices.
Nguyen Hu Loi, owner of Loi Thuy shop in Lam Thao township of Lam Thaodistrict, said since a point of sale of Vietnamese goods was placed here, his shop’srevenue has increased remarkably.
Thanks to communication campaigns,locals have felt secure about the quality of made-in-Vietnam commodities.
Many enterprises in Phu Tho havemade every effort to improve the quality and reduce the price of their products,contributing to bringing Vietnamese goods closer to consumers.
Notably, Lam Thao Fertilisers and Chemicals Joint Stock Company, Phu Tho Textile CompanyLimited and CMC Joint Stock Company have many creative ways to promote consumptionof goods.
In many supermarkets such as Big C, Vincom, Aloha Mall and Vinmast also provideall necessary consumer goods, with those made domestically accounting for 90percent.
According to the provincial Steering Committee for the Campaign “Vietnamese prioritises using Vietnamese goods”, since2017, Phu Tho has organised over 20 trade fairs, exhibitions and marketsessions to bring Vietnamese goods to rural, remote and mountainous areas.These attracted nearly 1,500 enterprises, producers and crowds of local residents.
A survey recently made by theprovincial Steering Committee shows that up to 95 percent of local consumers havebeen interested in domestically-produced goods, with the consumption ratereaching 70 percent.
Duong Hoang Huong, President of the provincial Fatherland Front Committee, saidthe Steering Committee will take comprehensive measures to spread the campaignin the community.
It will coordinate with the provincial industry and trade sector to foster tradepromotion and introduction of Vietnamese goods, do well market orientation, andencourage businesses to open points for selling made-in-Vietnam goods.
Local enterprises will be supported in building brand names, registering theirproducts, towards expanding domestic markets.
The local authorities will also give attention to market management to protectthe legitimate rights and interests of consumers. More points of sale will beformed, contributing to promoting production and bringing Vietnamese goodscloser to consumers.
The provincial Department of Industry and Trade will continue its marketsupervision and management in mountainous, remote and rural areas, in order toensure the supply of necessary goods, meeting the increasing demand of locals,especially on the occasion of holidays and New Year festival.
Vietnamese goods are dominating the domestic market in recentdays, thanks to reasonable prices and improved quality.
Previously, many families often bought importedconfectionary, especially those from Europe, despite high prices.
However, in recent time, thanks to the campaign, they have changedtheir habit and switched to using more made-in-Vietnam products, not because ofthe prices but good quality and eye-catching packaging.
More locally-made products are sold at major supermarketsthan in previous years.Besides supermarkets, convenience stores arealso putting more Vietnamese goods on their shelves.
Launched in many localities nationwide in 2009, the campaign “Vietnamese prioritises using Vietnamese goods” contributes to changing customers’ attitude toward locally made products whileenhancing the competitiveness of domestic enterprises.-VNA
VNA
