Online Friday 2019 will for the first time help businesses sell goods through e-voucher systems.(Photo: onlinefriday.vn)
Hanoi (VNA) - Vietnam’stop e-commerce shopping event, Online Friday 2019, will for the first time helpbusinesses sell goods through e-voucher systems, enhancing shopping experiences forcustomers.
Themed “Super sales – Genuine goods”, theevent will take place on December 6.
Customers may buy vouchers prior to thesale day and then use them to buy products online on the event day.
This will give consumers time to searchinformation and pre-order products, said Dang Hoang Hai, head of the Ministryof Industry and Trade’s E-Commerce and Digital Economy Department.
The event organiser would help withe-vouchers, whether they are for online or offline shops, Hai said at a press conference introducing the event on November 12.
This is the sixth consecutive year theevent has been organised and it has become Vietnam’s biggest online shoppingday.
Businesses must have proof of clear originand genuine goods. The organiser will cooperate with e-commerce platforms,sellers and distributors to launch super promotions. Super-sale items vary fromessential items for New Year’s events, household appliances, cosmetics andfashion to technology products and airline tickets.
The event will also see more deliveryenterprises such as Viettel Post, VnPost, Fast Delivery and Be supportcustomers with delivery costs. E-payment solution companies such as ViettelPay,VnPay, ZaloPay are also expected to launch promotions and savings whencustomers make transactions electronically.
A digital technology week will also beorganised from November 29 to December 8 to enhance e-commerce shoppingexperiences in three cities, Hanoi, Da Nang and HCM City.
According to Hai, Vietnam’s e-commerce market is forecast to grow 30 percent this yearwith an increase in the number of e-commerce businesses and platforms.
Online Friday 2019 is expected to draw theparticipation of 1,000 producers and distributors, 50,000 brands, 20 millioncustomer interactions and 200,000 successful buyers via e-vouchers. The totalorder value of the whole market is expected to reach more than 2.5 trillion VND (107.4 million USD)./.
