Fruits for sale at the Vincom Plaza in Son La province. Illustrative image (Photo: VNA)Hanoi (VNS/VNA) - Online food sellers have long been knownas a channel to buy local, unnamed products, but now they are growing as aneffective source for branded food firms.
Nguyen Lam Vien, chairman and CEO of Vinamit Joint Stock Company,said the firm, which trades dried fruits, has developed a network of 200 onlinesellers during the pandemic.
“Thanks to online sellers, the firm’s sales are somewhat lessterrible during the difficult time,” Vien told nld.vn.
Vien said revenue dropped at most of the distribution channels,such as stores and supermarkets, however, online sales have been improving.
In April, these online collaborators brought the company more than800 million VND (34,000 USD). Vinamit has given the online collaboratorsbonuses alongside other traditional agents.
Similar to Vinamit, the Vietnam Animal Industry Joint StockCompany (Vissan), famous for their sausages, has cooperated with electronicwallet Momo and delivery service Now for trading the products.
It is also cooperating with firms that offer shopping via ahotline and most recently they worked with the e-commerce trading exchangeSendo.vn to promote sales.
Phan Van Dung, the firm’s vice director said: "We also have aplan to collaborate with Lazada to boost sales and expand our online salesagency network.” He added that in a more competitive context, the company alsoencourages its agents to diversify selling methods.
Pham Thanh Kien, director of the HCM City’s Department of Industryand Trade said the trend of online shopping, social networks and e-commerce hasgrown in the last two years.
Kien pointed out the rise was because online sales are managedmore easily than other kinds.
Tran Hoang Ngan, director of the HCM City Development ResearchInstitute said that online businesses, specifically those through e-commercesites and social networks have been developing fast in recent years, especiallyamid COVID-19.
Ngan said the market has formed a team of traders who directlyparticipate in the market without the legal guidance and management of theauthorities, adding the government should organise skills training courses forthem to form a healthier business environment./.
VNA
