New products, services needed to reach tourism targets

To realise the targets of attracting 110 million tourists and earning some 650 trillion VND (27.5 billion USD) in revenue this year, Vietnam is recommended to develop more products and services to offer new experiences to visitors.
New products, services needed to reach tourism targets ảnh 1Visitors to Hanoi on a bus tour (Photo: VNA)
Hanoi (VNA) – To realise the targets of attracting 110 million tourists and earning some 650 trillionVND (27.5 billion USD) in revenue this year, Vietnam is recommended to developmore products and services to offer new experiences to visitors.

TheVNDirect Securities JSC held that the aviation and tourism industries willrecord breakthrough growth from 2023 thanks to the strong recovery ofinternational markets.

Thenumber of foreign arrivals in Vietnam is predicted to completely return to pre-pandemiclevels by next year 2024 and be equivalent to 118.9% of the 2019 figure, before the COVID-19broke out, a year later, the Lao dong (Labour) daily reported.

TheUN World Tourism Organisation (UNWTO) recently also forecast the internationaltourist number may reach 80 - 95% of pre-pandemic levels in 2023.

TheVietfoot Travel company said the country’s tourism sector, including travel andevent planning firms, will have opportunities to bounce back and soon regainits 2019 growth trend.

Vietnamwelcomed 871,200 international arrivals in January. It targets 8 million foreigners for this year.

New products, services needed to reach tourism targets ảnh 2Foreign tourists visit the Old Quarter of Hanoi by pedicab. (Photo: VNA)
Despitea surge in the tourist number since the year’s beginning, the sector is stillfacing difficulties and challenges.

Laodong quoted General Director of the Vietnam National Administration of TourismNguyen Trung Khanh as saying that due to impacts of the global economic recessionand domestic socio-economic changes, travellers’ purchasing power has decreasedand they tend to curb spending on middle- and high-end services.

Toachieve the set targets, many experts recommended the sector develop new productsand services, diversify and improve the quality of services, and increaseexperiences to meet tourists’ demand.

Theyadded travel businesses should also increase communications and promotionactivities, stay updated with market trends, and ensure security and safety ofdestinations. It is also necessary to enhance tourism connectivity amonglocalities to attract more domestic and international visitors./.
VNA

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