Thefindings were part of a survey conducted among 13,980 foreigners andVietnamese expatriates in October and November of 2014, revealing 67percent of the surveyed tourists were visiting Vietnam for the firsttime and about 33 percent were returning travellers.
The VNAT also surveyed average consumption, visitor satisfaction and length of stay.
EachAustralian and New Zealand traveller spent about 1,667 USD on theirtypically long stays in Vietnam, becoming the biggest spenders in thecountry. Although Asian customers had shorter average visits to Vietnam,they splashed out 126.4 USD per day, the top amount spent daily.European holiday-makers only cashed out around 97.8 USD per day.
Accordingly, Asia is still a key market for the Vietnamese tourism sector.
Most visitors felt satisfied with their trips to Vietnam.
VNAT General Director Nguyen Van Tuan said that the survey is apractical activity to identify tourism targets to fulfil theinternational visitor objectives as recommended by the World TourismOrganisation.-VNA