The awards ceremony of national brands in 2016(Photo: VNA)
Hanoi (VNA) - The Ministry of Industry and Trade (MoIT) plans toannounce the 2018 national brands in December.
The programme aims to improve local businesses’ awareness and ability inbuilding, developing and protecting brands to help them have strong trademarks.This will contribute to improving Vietnamese products’ reputations.
The selection of enterprises achieving the national brand is conducted everytwo years in order to encourage them to continue to share and pursue the valuesof the Vietnam National Brand Programme including quality, innovation, creativityand pioneering capacity, according to a representative from the Trade PromotionDepartment under the ministry.
On the basis of promoting these values, firms compete in their industries andfields of production and business based on constant innovation and improvedproduct quality.
According to the department, the selection of the national brand names was justthe beginning for businesses to become part of the programme.
The Government will develop programmes to support businesses to build capacity,develop and manage their brand to enhance competitiveness in the market.
Brand Finance, the world’s leading independent branded business valuation andstrategy consultancy, has recently valued Vietnam’s national brand at 235billion USD, a year-on-year increase of 16 percent.
The Vietnam’s national brand value has moved up two places from the 2017ranking, to rank 43rd this year thank to implementation of its nationalprogramme “Vietnam Value”.
This makes the country among the top 50 most valuable national brands in theworld.
The National Branding Programme, approved in 2003, has been the only programmeof the Vietnamese Government to advertise the country’s image and trademarkthrough products and services.
The Prime Minister also assigned the ministry to cooperate with relevant ministriesand agencies to implement the programme. - VNA
VNA
