Fruit growing is the Mekong Delta’s strength thanks to its rich soil andgood weather and to export fruits more profitably, the localagricultural sector is paying close attention to improving productquality and building brands.
The Mekong Delta, which leads Vietnam in rice, fruit, and aquaculture output, has more than 295,000 hectares producing fruit.
Brandingkey products with a geographical indication is considered essential ifthe local sector wants to boost its export revenues, reported Radio TheVoice of Vietnam (VOV).
Tien Giang, which has the largestfruit-growing area in the delta - 60,000 hectares – boasts manyspecialties such as Hoa Loc sweet mangos, Lo Ren star apples, Cho GaoDragons, and Ngu Hiep durians.
Tien Giang’s current exportrevenues are low, mainly due to a lack of information about exportmarkets and poor coordination between producers and distributors. Toimprove the situation, the provincial agriculture has developedproduction models consistent with Vietnamese Good Agricultural Practices(VietGAP) and Global GAP, an internationally-recognised set of farmstandards that follows Good Agricultural Practices.
Vo Ngoc Diep,the owner of a dragon farm in Cho Gao district, has successfullyapplied biologically safe production techniques. As a result his producesells at a price 5 to 10 percent higher than produce grown using othermodels.
“We know that to export more fruit at higher prices, wemust grow the fruit following VietGap standards. I myself don’t find anydifficulties in implementing the standards. We just need to takecareful notes to do it professionally,” Diep told VOV.
Ben Tre, another Mekong province, is famous for green-skin grapefruit,rambutan, longan, and jackfruit which have recently penetrateddemanding markets like the US, Japan, and the Republic of Korea.
NguyenHuu Tam, head of the Tien Long Orchard Farm in Chau Thanh district,shared his experience: “To gain a firm foothold in demanding markets, weneed to closely adhere to the VietGap standards and the recommendationsof agricultural experts. The exported fruits should be safe forconsumers, safe for the environment, and guarantee accurate geographicalindications.”
Many provinces are currently conducting setting upspecialised fruit-growing areas that match the fruit to local soil andweather conditions and consciously work to build trademarks.
TranQuoc Tuan, Director of Tra Vinh province’s Department of Trade andIndustry, said the plan is part of the Government’s project torestructure the agricultural sector.
In the future, the provincewill continue to work with relevant agencies to determine which fruitsmost benefit the province and develop brands for them while boostingpromotion activities to expand markets for alreadyinternationally-recognised fruit products, he explained.
Theprovince’s products are now sold in wholesale markets and a number ofitems are available in supermarkets. Tra Vinh is setting up wholesalecompanies to gather enough quantity for exports, according to theofficial.-VNA
The Mekong Delta, which leads Vietnam in rice, fruit, and aquaculture output, has more than 295,000 hectares producing fruit.
Brandingkey products with a geographical indication is considered essential ifthe local sector wants to boost its export revenues, reported Radio TheVoice of Vietnam (VOV).
Tien Giang, which has the largestfruit-growing area in the delta - 60,000 hectares – boasts manyspecialties such as Hoa Loc sweet mangos, Lo Ren star apples, Cho GaoDragons, and Ngu Hiep durians.
Tien Giang’s current exportrevenues are low, mainly due to a lack of information about exportmarkets and poor coordination between producers and distributors. Toimprove the situation, the provincial agriculture has developedproduction models consistent with Vietnamese Good Agricultural Practices(VietGAP) and Global GAP, an internationally-recognised set of farmstandards that follows Good Agricultural Practices.
Vo Ngoc Diep,the owner of a dragon farm in Cho Gao district, has successfullyapplied biologically safe production techniques. As a result his producesells at a price 5 to 10 percent higher than produce grown using othermodels.
“We know that to export more fruit at higher prices, wemust grow the fruit following VietGap standards. I myself don’t find anydifficulties in implementing the standards. We just need to takecareful notes to do it professionally,” Diep told VOV.
Ben Tre, another Mekong province, is famous for green-skin grapefruit,rambutan, longan, and jackfruit which have recently penetrateddemanding markets like the US, Japan, and the Republic of Korea.
NguyenHuu Tam, head of the Tien Long Orchard Farm in Chau Thanh district,shared his experience: “To gain a firm foothold in demanding markets, weneed to closely adhere to the VietGap standards and the recommendationsof agricultural experts. The exported fruits should be safe forconsumers, safe for the environment, and guarantee accurate geographicalindications.”
Many provinces are currently conducting setting upspecialised fruit-growing areas that match the fruit to local soil andweather conditions and consciously work to build trademarks.
TranQuoc Tuan, Director of Tra Vinh province’s Department of Trade andIndustry, said the plan is part of the Government’s project torestructure the agricultural sector.
In the future, the provincewill continue to work with relevant agencies to determine which fruitsmost benefit the province and develop brands for them while boostingpromotion activities to expand markets for alreadyinternationally-recognised fruit products, he explained.
Theprovince’s products are now sold in wholesale markets and a number ofitems are available in supermarkets. Tra Vinh is setting up wholesalecompanies to gather enough quantity for exports, according to theofficial.-VNA
