Workers process meat at the MEATDeli Saigon plant in Duc Hoa district, Long An province (Photo: https://tuoitrenews.vn/)LongAn (VNS/VNA) — Masan MEATLife, a subsidiary of Masan Group, commissionedthe 1.8 trillion VND (77.6 million USD) MEATDeli Saigon Meat Processing Complexin the Mekong delta province of Long An on October 3.
Italso announced it would enter the poultry meat market by buying a 51 percentstake in 3F VIET Joint Stock Company, a leading player in the industry, for 613billion VND.
The factory inauguration wasattended by Deputy Prime Minister Truong Hoa Binh and Minister of Agricultureand Rural Development Nguyen Xuan Cuong, among others.
Masan MEATLife CEO Pham Trung Lamsaid the inauguration of MEATDeli Saigon Complex and entering the poultry meatmarket through investment in 3F VIET are a part of his company’s vision totransform into a pure FMCG company.
“With the completion of thesestrategic milestones, we expect to bring breakthrough value to consumers in amuch more scalable fashion and develop power brands. Our mission is to supplyfresh, safe, affordable, and traceable meat products to each and every Vietnameseconsumer,” he said.
Situated in the Tan DucIndustrial Park in Duc Hoa district, the plant is designed to process 1.4million pigs a year.
In Phase 1, it will supply140,000 tonnes of chilled meat and 15,000 tonnes of processed meat such as ham,sausage, pork floss, and others annually.
In Phase 2, it will expand theprocessed meat output to 25,000 tonnes, and introduce new products such as bloodpowder, blood plasma, collagen, and bone and meat powder.
Itsprocessing line was supplied by Dutch company Marel, the world leader in meatprocessing equipment, and includes an automation system with three robots.
The plant meets the BRC(British Retail Consortium) Global Standard for Food Safety, has HACCPcertification for food safety, and is directly operated, supervised and testedby experienced European experts.
MEATDeli chilled meat meets theNational Standards for chilled meat set by the Ministry of Agriculture andRural Development (MARD).
It goes through ‘three-line’quality control based on guidance from MARD and the Department of Food Safetyto ensure the safety of consumers./.
