E-commerce in Vietnam reacheda value of over 3 billion USD in 2015, with average annual growth of 38percent. In 2019, the retail sales of goods and consumer service revenue viae-commerce hit 12 billion USD.
An average growth rate of 29percent is forecast for the 2015 - 2025 period, according to surveys by theMinistry of Industry and Trade and international organisations.
However, most of e-commerceactivities still take place in the two biggest cities, Hanoi and Ho Chi MinhCity, which account for 18 percent of Vietnam’s population but more than 70percent of e-commerce transactions in the country. The 70-percent proportionstayed stable throughout the 2016 - 2019 period.
That means the 61 remaininglocalities, making up 82 percent of the population, contribute to less than 30 percentof the local e-commerce market, VECOM Vice President Nguyen Ngoc Dung told the Diendan Doanh nghiep (Business Forum) magazine.
He assessed e-commerce inthese localities, especially rural and remote areas, as very modest while morethan 70 percent of the population are living in the countryside.
Given this, Dung stressedthat although there remains much room for growth, e-commerce still needs jointsupport from local authorities, agencies, people, business households, andenterprises to develop healthily and sustainably.
In May 2020, the PrimeMinister signed off a master plan on e-commerce development for 2021 - 2025 whichalso aims for e-commerce to be promoted across the country.
This plan targets that by2025, provincial-level localities other than Hanoi and HCM City will accountfor 50 percent of the total B2C (business-to-consumer) e-commerce transactionvalue, and 50 percent of the localities nationwide will have goods sellers or servicesuppliers online./.