Business

Household appliance market readies to cool off summer

The household appliance market in Ho Chi Minh City is speeding up promotion activities and improving services to attract consumers as the hot summer season quickly approaches.
The household appliance market in Ho Chi Minh City is speeding uppromotion activities and improving services to attract consumers as thehot summer season quickly approaches.

Enterprises citywide haveprepared a high stock volume of cooling products with competitive pricesfor customers. They have also focused on selling policies andpreferential treatment for customers through numerous promotionprogrammes such as extended warranties, free added services andcomplimentary gifts.

April and May are hottest months in thesouthern city, leading household appliances centres to introduceattractive promotion programmes, receiving positive responses fromconsumers.

Previously, enterprises focused exclusively on low prices and free gifts, but have evolved to prioritise customer service.

Thecity’s market is expected to enjoy a 15-30 percent growth in April andMay, with a particular surge in air-conditioning products./.
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