Bui Vien street in HO Chi Minh City's downtown area. (Photo: VNA)HCM City (VNA) – Ho Chi MinhCity’s tourism industry has worked to promote local tourism products to key international markets from early this month.
At the ITB Asia 2023 - the leading travel trade show of Asia held in Singapore from October 25-27, the municipal Departmentof Tourism collaborated with the Vietnamese Embassy in Singapore to arrangea pavilion to promote tourism in Vietnam and HCM City in particular toSingaporean businesses, contributing to expanding trade connections between thetwo sides.
Le Truong Hien Hoa, Deputy Director of thedepartment, said that representatives from local tourism management agencies,airlines, travel businesses, and hotels from Vietnam, HCM City and other localities joined the event.
Similarly, from October 17-19, the cityparticipated in and promoted tourism at IMEX America 2023 held in Las Vegas. Theevent is the largest trade show in the US for global meetings, events,incentives and the travel industry.
From October 22-29, the city attended aculture and tourism week held in Luang Prabang province, Laos.
Nguyen Thi Anh Hoa, Director of the department, said that through the events, the city not only wants toeffectively stimulate tourism demand, but also realises relations betweenVietnam and the countries in general, and promotes tourism cooperation of the southern metropolis in particular.
She noted that with Vietnam's new visa policy, the city expects to welcome more domestic and and internationaltourists.
The city’s tourism industry will proactively provide updates on tourism products and services in Vietnam in general and HCM City in particular, as well as support Vietnamese tourism businessesto connect with their partners in key markets.
Currently, the city has strengths in resorttourism, health care tourism, culture-history, eco-tourism, and inter-regionalproducts. The city also focuses on education-combined tourism, golf tourism, andMICE tourism. Recently, it has developed a variety of inner-city productsassociated with festivals, cuisine, and music to increase choices andexperiences for visitors./.
