Agricultural products of Hanoi with QR Codes for origin tracing. (Photo: VNA)“Boi Khefragrant rice” has seen stable sales not only domestically but also in foreignmarkets since it was recognised as a collective trademark by the IntellectualProperty Office of Vietnam in 2015.
Do Van Kien, Directorof Tam Hung Agriculture Cooperative in Tam Hung commune, Thanh Oai district, whichowned the trademark said the cooperative received a lot of support toparticipate in trade promotion activities to introduce its rice products. In2020, the cooperative sold a total 4,500 tonnes rice.
According toTran Minh Duc, Director of Truong Thinh High Technology Agriculture InvestmentJoint Stock Company which cooperated with farmers in Duong Noi ward, Ha Dong district,to cultivate Japanese melon following GlobalGap standards, trade promotionactivities helped expand market for this product.
Truong Thinhnow had contracts with Green Path Vietnam Trading and Import Export Joint StockCompany, Safe Meal Group Corporation and several supermarkets. The company wasalso conducting procedures to export melons to Japan.
DeputyDirector of the municipal Department of Agriculture and Rural Development Ta VanTuong said that in recent years, the capital city’s agriculture saw significantrenovations in the way trade promotion activities were implemented.
Every problemencountered during the distribution of farm produce and every proposal ofdistribution firms and producers were listened to ensure a smooth processfrom production to distribution, Tuong stressed.
Tuong saidthat the department cooperated with unions to raise farmers’ awareness aboutsafe agricultural production as well as to provide support to improvetheir farming techniques.
According toNguyen Thi Thu Hang, the Hanoi Sub-Department of Agro-Forestry-FisheriesQuality Assurance, it was necessary to develop agricultural products which metquality standards to promote the capital city’s development and increasecompetitiveness.
Tradepromotion activities must focus on taking opportunities arising from the freetrade agreements to expand markets for agricultural products while limitingnegative impacts of the COVID-19 pandemic, she said.
Director of Hanoi’sDepartment of Agriculture and Rural Development Chu Phu My said focus would beplaced on studying and analysing market demand to provide orientations foragricultural production, ensuring both quality and quantity.
Theorganisation of trade fairs and agricultural product weeks was an effectivesolution to promote trade but it must be tied to the actual demand of themarket as well as carefully considered in the context of the COVID-19 pandemic,he said.
My stressedthat this year, Hanoi would give priority to promoting products within theone-commune-one-product (OCOP) programme and organising fairs followingharvesting seasons.
He also urgedenterprises to strengthen the application of information technology in distributingagricultural products, adding that the department would provide support toestablish online distribution channels which played an important role becauseof the pandemic.
Nguyen Van Chu,Director of Organic Green Clean Food Company Limited, said that the combinationof traditional and online distribution channels was appropriate in the currentsituation to establish a diversified distribution network which would helpaccess more consumers.
Tradepromotion activities also contributed to improving product quality, buildingbrands, establishing sustainable supply chains for agricultural products in thecapital city and build a resilient agriculture./.
VNA
