The four Blackpink members at the show in Hanoi on July 29 evening (Photo: Somewhere in Hanoi)A total audience of more than60,000 were thrilled by impressive performances by Blackpink at My DinhNational Stadium on July 29 and 30 nights. Hanoi was the last Asian destination ofthe band’s Born Pink World Tour.
This girl group has a bigfandom around the world, especially in Asian countries like Thailand, China,and the Philippines. Their shows attract fans in not only host countries but alsofrom worldwide while grabbing the attention of the press and social media influencers,subsequently helping popularise images of the host countries.
To prepare for this event, thecultural and tourism sectors of Hanoi carried out a number of activities fromthe start of July. For example, the Tourism Department requested travel companiesand accommodation establishments ensure the best-quality services. Some tourismfirms also coordinated with authorities to design and offer tours suitable foryoung travellers who came from regional countries to enjoy the Blackpink shows,the Nhan dan (People) daily reported.
Asexpected, before the events, air tickets to Hanoi had continually beensold out despite rising prices, hitting 8 - 9 million VND (338 - 380 USD) for eachround-trip flight. Many hotels near the venue reported full bookingsearly.
The capital city welcomed a largenumber of visitors from such countries as Thailand and China coming to seetheir idols.
That has contributed to a sharp risein the number of tourists to Hanoi in July. The Tourism Department estimated the city has attracted 2.38 million visitors during the month, rising 21.4% year on yearand including 380,100 foreign arrivals. Tourism revenue has also surgedaccordingly.
In the world, musical tourism isemerging and proving attractive to youngsters. Many countries have maximised bigmusic shows to lure tourists. Posters featuring artists are painted onplanes and hung along roads, and at accommodation facilities to advertise those events.Many related products and services are also launched to draw tourists.
Hanoihas gained initial tourism success from the Blackpink shows. On the basis of experiencein the event organisation, it is expected to host more international culturaland musical events with the presence of other world stars to create moremomentum for tourism development, according to Nhan dan./.
VNA
