Assuch, green economy and green growth are opening up the road to sustainabledevelopment for businesses after the period of crisis due to the COVID-19pandemic.
Shifting to green economy and green growth will help businesses increase theircompetitiveness and catch up with trends on the domestic and foreign markets,experts said.
Onthe other hand, changes in consumers’ behaviours in the context of the COVID-19pandemic require suppliers and retailers to supply goods meeting “green”standards with transparent information. The rising trend of “green” lifestylehas posed new requirements for Vietnamese businesses in the race to enhancetheir competitive capacity.
According to Director of the Institute for Brand and Competitiveness Strategy (BCSI) Vo Tri Thanh, two factors behind greengrowth is digital transformation and circular economy. Under free tradeagreements, if firms do not adopt “green” production and business, theirproducts will not be chosen by consumers, thus their competitive edge is lost, Thanhsaid.
“Green growth is prompted by the market’s demand, not just by policies or legalregulations,” he said, adding that reality has shown that green growth hashelped firms and brands gain better resilience in both medium and long term.
Vietnam has issued a national strategy on green growth and a national plan ofaction on sustainable production and consumption for 2021-2030 with key targetsrelated to green economy.
Dao Xuan Lai from UNDP Vietnam said the transformation to green growth requiresbig investment at the start, and policy on investment support is necessary for thebusiness community./.