Trang Bui, a senior director at JLL Vietnam,said one of the five main trends in 2021 is “city in the city” and “integratedreal estate”, which are popular in large-scale projects.
Vietnam’s property market is becoming moremature, with buyers increasingly interested in a healthy and sustainable livingenvironment rather than simply a place to live.
To attract buyers, developers are, therefore, buildingresidential areas with a range of facilities to help future residents steerclear of problems caused by rapid urbanisation and outdated publicinfrastructure.
A plus in any large-scale project is the abilityto provide different types of housing for many potential groups of buyers,Trang said.
The second trend is the result of a shift toworking from home, fuelled by the COVID-19 pandemic, which has changed the faceof office property.
Country Director of JLL Vietnam Paul Fisher saidthe trial of work-from-home policy around the world has shown that technologywill continue to be helpful to businesses’ operations.
The lack of direct contact has inadvertently createdmore working pressure, so some people still want to apply a flexible workingapproach in the future. However, he noted, offices will still be the centre ofbusiness activities.
According to JLL specialists, another trend isthe growth of logistics and storage infrastructure, driven by e-commerce.
They noted that Vietnam is now one of thefastest-growing e-commerce markets in Southeast Asia. Amid the pandemic, moreand more consumers have opted to shop online, raising demand for cold storagewarehousing for food and other essential goods.
E-commerce needs storage space three timeslarger than that of traditional logistics activities, which also helps boostdemand for industrial real estate around the world.
Businesses’ shift to “green” and sustainableactivities will be the fourth trend leading the property market in 2021, JLLnoted, adding that buildings with high ESG (environmental, social, andgovernance) ratings may see their rentals rise by up to 33 percent compared tothose without similar “green” certification.
Specialists also expect the property sector to playan important role in creating a less polluted environment, to help society builda sustainable future.
The fifth trend in the market will be investors’increased attention on the healthcare sector amid the pandemic crisis.
Both domestic and foreign investors havetargeted healthcare logistics, and they will need more refrigerated warehousesnear their clients to meet the rising demand for temperature-sensitive productslike cosmetics, food, medicine, and, especially, COVID-19 vaccines and othervaccines in the future, JLL predicted./.