First-ever ASEAN Online Sale Day kicks off

The first-ever ASEAN Online Sale Day (AOSD) was launched on August 8 at http://aseanonlinesaleday.com, gathering nearly 150 regional firms who offer diverse kinds of goods and services at promotion prices.
First-ever ASEAN Online Sale Day kicks off ảnh 1AOSD will be held annually on August 8 (Photo: VNA)

Jakarta (VNA) – The first-ever ASEAN Online SaleDay (AOSD) was launched on August 8 at http://aseanonlinesaleday.com,gathering nearly 150 regional firms who offer diverse kinds of goods andservices at promotion prices.

Initiated by Vietnam which is Chair of ASEAN 2020, the even marks the founding anniversary of the bloc (August 8) and aimsto promote cross-border e-commerce within the grouping, according to theMinistry of Industry and Trade (MoIT)’s E-Commerce and Digital EconomyDepartment.

This is a good chance for businesses from ASEAN membercountries to introduce their products and increase their sales through e-commercemethod amidst the COVID-pandemic.

This is also an opportunity for consumers inASEAN and Vietnam in particular to experience online shopping in an open, safeand quality market under the supervision of governments.

Experts held that ASEAN’s e-commerce sector will triple its scaleto 300 billion USD in 2025.

In the context of the pandemic, e-commerce is a bright spot ofgrowth when more consumers and businesses are switching to online transactions.

The AOSD aims to encourage the trend and increase theinteraction between consumers and businesses for more transactions in a safemanner, while assisting underway efforts of member countries in creatingoptimal conditions for trade and e-commerce, and increasing the digitalintegration as well as confidence of ASEAN businesses, including small andmedium-sized enterprises (SMEs).

According to a survey by Bain&Company in 2017, ASEAN’sdigital economy will make up 8.5 percent of the regional GDP in 2025, muchhigher than 1.3 percent in 2015.

ASEAN has great advantage to make full use of digitaltransformation as a motivation for development with a growing ecosystemcomprising more than 300 mobile subscribers and broadbands in the region.

AOSDwill be held annually on August 8 as a chance to promote digital trade in theregion and strengthen cooperation among relevant parties, including thepartnership between state agencies, businesses ad consumers./.

VNA

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