At the seminar (Photo: VNA) Hanoi (VNA) - The shift towards exports via e-commerce platforms is likelyto continue as technology is evolving and businesses are adapting to the changingmarket landscape, especially since the COVID-19 pandemic broke out, heard a seminar held bythe Vietnam Industry and Trade Review in Hanoi on October 19.
However, there are still several limitationswhen it comes to exporting through e-commerce platforms in Vietnam, including cultural and languagebarriers, and a lack of understanding of the rules and regulations governinge-commerce, which pose significant challenges to the country in the process ofcross-border export.
Speaking at the event, Deputy Director of the Centre for Applicationof Information Technology and Digital Transformation in Trade Promotion NguyenThanh Duong said the Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade is collaboratingwith e-commerce platform Alibaba.com to develop "VietnamPavilion" on its platform. The goal is to popularise Vietnamese productsto international customers and boost their exports to the global market.
He explained that this platform has over 260million users, 47 million buyers and businesses from over 200 countries and territories,adding that both sides plan to select outstanding businesses to be featured inthe Vietnam Pavilion, with the launch planned for December.
To promote exports on e-commerce platforms,Vietrade will work on developing a digital trade promotion ecosystem, diversifyingcoordination with both domestic and foreign e-commerce platforms.
It will alsoadvise leaders of the Ministry of Industry and Trade to sign cooperationagreements that create favourable conditions for exporters. Promotions include building the"Vietnam Pavilion" on major global e-commerce platforms to showcase Vietnameseproducts to international customers, as well as hold training and capacity-buildingactivities for exporters, he said.
Last year, Vietnam's exports throughe-commerce were valued at over 80 trillion VND (3.25 billion USD), which is expected to reachnearly 300 trillion VND by 2027.
In anticipation of this trend, Vietradeswiftly launched various online and hybrid trade promotion models in Vietnam,which have yielded positive results./.
