Consumers shop at a supermarket (Photo: VNA)Hanoi(VNA) – A number of Vietnamese goods weeks have been held abroad this year,with the aim to offer Vietnamese firms a chance to directly export goods to bigforeign distribution systems, such as Big C, Aeon, Lotte, and Emart.
A Vietnam goods andtourism week was recently organised at the Central World Trade centre in theThai capital of Bangkok, drawing over 15,000 visitors.
Vice Director of theHanoi Centre for Investment, Trade, and Tourism Promotion Nguyen Thi Mai Anhsaid that the centre coordinated with the Central Group in order to selectproducts and enterprises for the event that were most suitable to the Thaimarket.
Throughout the week, manyHanoi firms signed contracts with new partners. After the event, CentralGroup’s purchase teams will visit Vietnam to explore the Vietnamese market andwork with specific firms, thus putting Vietnamese goods into the group’s retailsystem in Vietnam, Thailand, as well as the world.
According to Deputy Ministerof Industry and Trade Do Thang Hai, a recently approved and implemented project,hoping to encourage Vietnamese businesses to directly engage in foreigndistribution systems by 2020, has benefited both producers and distributors.
For Vietnameseenterprises, directly joining foreign distribution networks will help them to gaina better understanding of customers’ demand and quality management, thus workingtowards meeting the export standards of world-leading brands, while also being presented with more opportunities to developtheir trademarks.
For distributors,directly meeting with Vietnamese enterprises will help them diversify theirsources, thus improving the quality of their products, especially in theagro-forestry-fishery sector.
Le Thi Mai Linh,Executive Vice President of the Department of Public Relations and Corporate SocialResponsibility at Central Group Vietnam, said that the group hopes to sell moreVietnamese products around the world through the Big C supermarket system.
However, manyVietnamese products have yet to meet international standards or lack the conditionsto make their presence felt at foreign distribution systems.
In order to implementthe project in an effective and systematic manner, it is necessary to fostercoordination among relevant parties, as well as strengthen the efforts ofenterprises in improving the quality and competiveness of their products.
Meanwhile, businessesshould actively seek market information and join trade promotion activities tointroduce Vietnamese products and bring them into foreign distribution networksin a stable and sustainable manner. –VNA
VNA
