Illustrative image (Source: businessinsider.com)VECOM Chairman Nguyen Ngoc Dung said that along with lookinginto signs of global recovery, the resumption of global connections, motivationand future technology of e-commerce, participants provided information on new andoutstanding technological solutions and trends, market potential, and newpopulations and regulations.
The impact of the COVID-19pandemic has fueled the growth of e-commerce in many countries, includingVietnam, said Dung, adding that in the first quarter of 2022, Vietnam saw goodsigns of GDP growth, which is expected to continue in the time to come.
Meanwhile, Nguyen Tan Vuong, Director of Retail Measurement Services at NielsenVietnam, said that decisive factors promoting online shopping is good price,promotion and delivery time. Alongside, comments from users and the prestige ofthe trademark also among the factors affecting consumers’ shopping decision, headded.
He advised e-commerce platforms to thoroughly understand customers’ demands andtrends and held that omni-channel shopping will still dominate the retailmarket and businesses need to continue to improve their competitiveness tooptimise the customer's shopping journey to ensure convenience, selectivity andinteraction.
The Vietnam Online Business Forum (VOBF) 2022 opened on May 10. (Photo: Organising Board)Pham Thi Quynh Trang, trade director of Lazada Vietnam, saidthat e-commerce is one of the channels that help businesses speed up digitaltransformation and develop business operation in the current situation.
Some experts held that high market potentialwill help e-commerce continue to expand and contribute to post-pandemiceconomic recovery. Meanwhile, the number of enterprises investing in digitaltransformation, e-commerce and online business is rising, they noted.
According to a global e-commerce report in the first half of2022 by Metric.vn, Vietnam has become the second largest e-commerce market inSoutheast Asia, only after Indonesia. Itpointed out that products with the price of 200,000 VND (8.71 USD)-5 millionVND (217.83 USD) are the easiest to be sold on e-commerce platforms, while consumerstend to buy products with higher values and long-term warranty directly atshops and showrooms./.
He advised e-commerce platforms to thoroughly understand customers’ demands andtrends and held that omni-channel shopping will still dominate the retailmarket and businesses need to continue to improve their competitiveness tooptimise the customer's shopping journey to ensure convenience, selectivity andinteraction.
The Vietnam Online Business Forum (VOBF) 2022 opened on May 10. (Photo: Organising Board)Some experts held that high market potentialwill help e-commerce continue to expand and contribute to post-pandemiceconomic recovery. Meanwhile, the number of enterprises investing in digitaltransformation, e-commerce and online business is rising, they noted.
According to a global e-commerce report in the first half of2022 by Metric.vn, Vietnam has become the second largest e-commerce market inSoutheast Asia, only after Indonesia. Itpointed out that products with the price of 200,000 VND (8.71 USD)-5 millionVND (217.83 USD) are the easiest to be sold on e-commerce platforms, while consumerstend to buy products with higher values and long-term warranty directly atshops and showrooms./.
VNA
