The market research company Ipsos published a report assessing the meatconsumption and livestock market in Vietnam on March 8.
The report showed that chicken has been consumed more in recent years, with17.8kg per person in 2021 and 18.3kg last year.
Chicken consumption is forecast to grow rapidly, but it isn't easy to increasesuddenly.
Since Vietnam signed free trade agreements, imported meat has been eliminatedfrom tariffs, leading to fierce competition as imported chicken prices havealways remained low.
The value of imported chicken meat reached 237 million USD, with about 178,000tonnes, despite an excess in domestic supply last year.
In contrast, Vietnam only exported 1,000 tonnes, with a totalvalue of 2.2 million USD.
While chicken farmers are looking for solutions to lower costs to compete withcheap imports, bran prices increased six times within half a year.
According to calculations and analysis by Ipsos, it is not until the secondquarter or the third quarter of this year that bran prices in Vietnam havebegun stabilising and decreasing following the general global trend.
Another important factor is the decline in the land fund for livestock in thecountry.
The Law on Livestock 2018 regulated that livestock production would no longerbe allowed in the inner city, which has affected the livestock land fund.
In addition, due to the recent increase in housing prices, many householdschoose to sell their land or stop raising livestock to make a profit.
A representative of the Dong Nai Animal Husbandry Association said that thetotal chicken population of Vietnam, including white-feathered chickens, colouredchickens and egg-laying hens, was 498 million in 2020. This number is forecastto rise to about 555 million this year.
For pig production, Ipsos Vietnam forecasts that consumer demand has notrecovered compared to the period before the 2018 African swine fever outbreak.
Pork is losing its position as the number one choice in the animal proteincategory./.