Along with products that have become familiar toAustralian customers such as instant coffee, canned coconut water, confectionary,cashew nuts, and rice noodles, this year Woolworths has also introduced porkfloss, rock candy, and coconut caramel.
Vietnam’s export of agricultural and food products toAustralia has been rising in recent years. At Coles, the other major chain,Vietnamese seafood and processed food are always in stock and attract the attentionof shoppers.
According to Nguyen Phu Hoa, head of the VietnameseTrade Office in Australia, the country’s total import volumes fell 6 percentyear-on-year as of last November, but Vietnam’s exports to the market rose 2.65percent to over 3.62 billion USD.
Meanwhile, figures from the General Department ofVietnam Customs show that Vietnam-Australia trade in the month increased 3.94percent year-on-year to 8.2 billion USD.
Hoa said that upturns were seen in the export revenueof many Vietnamese products in the Australian market last year, with a record43.85 percent growth seen in fruit and vegetables, to over 64 million USD,followed by aquatic products with 9.88 percent, to 228.7 million USD.
The Trade Office will organise online trade fairs ofVietnamese products this year to promote exports.
On the occasion of the upcoming Tet holiday, the mostimportant for Vietnamese people and which falls in mid-February, the office hassupported the sale of Vietnamese products at local supermarkets anddistribution networks to serve the Vietnamese community, while launching manypromotional programmes to popularise Vietnamese products in the market, Hoaadded./.