Dairy firms urged to spend less on advertising

The finance ministry has asked dairy companies to reduce spending on advertising and marketing to enable them to lower retail prices.
The finance ministry has asked dairy companies to reduce spending onadvertising and marketing to enable them to lower retail prices.

The move comes amid a worldwide reduction in the prices of some imported dairy materials.

Ina document to provincial finance departments reviewing theimplementation of the price stabilisation of dairy products for childrenunder the age of six, the ministry asked the departments to continueconducting spot checks on and registration of retail prices, as well asthe publishing of the names of organisations and individuals selling theproducts.

All price violations will be strictly punished.Companies and individuals operating in the sector are required to reporttheir wholesale and retail prices under existing regulations, but theprices should be no higher than registered maximum prices.

Accordingto the ministry's Decision 1079/QD-BTC dated May 20 on measures tostabilise the prices of dairy products for children under the age of sixand Document 6544/BTC-QLG on guidelines in the implementation ofmeasures to stabilise the prices of dairy products, companies andindividuals trading in the sector will have to publish their pricesbeginning November 30.

Nguyen Anh Tuan, head of the ministry'sprice management department, said the customs declaration of somecompanies that imported a huge quantity of dairy products showed thatthe prices remained the same.

Tuan added that from June toSeptember, the prices of most imported dairy products remained the sameexcept for full cream milk powder which fell by 2.57 percent, skimmedmilk powder which rose by 1.45 percent, and whey powder which rose by19.52 percent.

He noted that none of the companies registered toreduce the prices of their dairy products for children under the age ofsix in spite of the world price decrease for such products.

Inreality, the prices of imported dairy materials have yet to be reducedand therefore had no impact on domestic selling prices, he explained.

However,the ministry has asked localities to conduct regular investigations onprice registration and publication to closely manage the businesses'input factors.-VNA

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