The certification isamong steps to improve the standing of the Da Lat Flower in the currentcompetitive market and economic integration, whilst boosting the entireindustry in the city in terms of market expansion and export growth.
In order to obtain the certificate, each flower variety must meetstrict standards on quality, shape, size, and scent. Details on farm,origin, and time of harvest are also considered during the certificationprocess.
Since the first flower, Cymbidium, wasgranted the “Da Lat Flower” certificate, a total of 11 varieties havebeen certified, including rose, daisy, carnation, gladiolus, andgerbera. All of which are considered Da Lat flower specialties.
At present, Lam Dong province has over 7,000 ha of flower farmingland, making it the nation’s biggest flower producer. Of which, Da Latowns over 4,400 ha.
In 2013, the province produced 2.13 billion flowers, including 1.44 billion in Da Lat.
The same year, about 190 million Da Lat flowers were shipped toforeign markets, including Japan , Australia , China , the US ,Thailand , Cambodia , and some EU countries.
Inthe first seven months of this year, the province earned 16 million USDfrom exporting more than 100 million flowers, accounting for 5.9 percentof its total export revenue.-VNA