Nguyen Duong, a customer experience professional, and founder of Cempartner, speaks at the VSMCamp & CSMOSummit 2019 held in HCM City (Photo: VNA)HCMCity (VNS/VNA) - Marketing strategies that include personalisedcustomer experiences are essential to help companies survive in thehighly competitive digital age, speakers said at an international summitin HCM City on December 4.
Nguyen Duong, founder of Cempartner, a customer experience professional, said: “Inthe digital era, customers expect to experience personalised and interactiveexperiences in which the first impression and feelings will decide theirbrand loyalty.”
“Offering customer experiences has become the prominent trend inthe sales and marketing industry this year,” he said.
More than 40 local and international representatives from leading companies andstart-ups around the world are taking part in the two-day VSMCamp &CSMOSummit 2019.
Tran Ngọc Anh, chairman of Anh Group and head of the Sales & MarketingOfficer Club (CSMO), said: “Besides the knowledge delivered, real-life andpersonal experiences shared from speakers with a solid background in the fieldis the most crucial element.
“The summit will hear diverse perspectives from agencies, companiesand brands, and many fields including technology, telecommunications,consumer goods, fashion and F&B, as well as business practiceslike e-commerce, retail, B2B and B2C,” he said.
Le Quoc Vinh, president and CEO of the Le Group of Companies, said customerexperience has been the “hottest keyword” this year because itrepresents the core of the relationship between the brand and the public.
The two-in-one VSMCamp & CSMOSummit event is one of the biggest sales andmarketing events held annually in HCM City.
The VSMCamp featured speakers from business and marketing companies,including Viettel, Tiki, Nielsen, Insider, FPT Software, PNJ, Cempartner,ADT Group, Equest Group, interstellar, PouchNATION, and AdColony.
They addressed a number of issues, including brand-building in thedigital era; secrets of hunting for big clients; creationof customer experiences in the Japanese manner; customer-centricapproaches in the 4.0 era; and designing great customer experiences to solveserious problems.
Meanwhile, the CSMOSummit, which opens on December 5, will discuss the role ofbrand positioning as it relates to customer experience; challengesfor Chief Marketing Officers in the digital era; modern marketing strategies;and designing customer-experience ecosystems.
The event will feature speeches, panel discussions, and tech demos withsolutions using loyalty marketing, artificial intelligence (AI) Tech,Virtual Reality (VR) and Augmented Reality (AR) in real-lifesituations to create better customer experiences and brands.
In addition, speakers from Japan will share lessons about the sustainabledevelopment of Japanese enterprises, the leading nation in customerexperience via its Omotenashi (hospitality) philosophy, which isbeing considered or used by Vietnamese enterprises.
As part of the summit, the CSMO Innovation Awards, with eight awardcategories, will honour individuals and teams who have contributedsolutions and ideas in sales, marketing, and creative communication.
Since the first meeting in 2016, the event has included more than 170local and foreign speakers, and more than 5,000 participants.
The summit was co-organised by Vietnam CSMO under Vietnam Association ofCorporate Directors and Le & Brothers Limited./.
Nguyen Duong, founder of Cempartner, a customer experience professional, said: “Inthe digital era, customers expect to experience personalised and interactiveexperiences in which the first impression and feelings will decide theirbrand loyalty.”
“Offering customer experiences has become the prominent trend inthe sales and marketing industry this year,” he said.
More than 40 local and international representatives from leading companies andstart-ups around the world are taking part in the two-day VSMCamp &CSMOSummit 2019.
Tran Ngọc Anh, chairman of Anh Group and head of the Sales & MarketingOfficer Club (CSMO), said: “Besides the knowledge delivered, real-life andpersonal experiences shared from speakers with a solid background in the fieldis the most crucial element.
“The summit will hear diverse perspectives from agencies, companiesand brands, and many fields including technology, telecommunications,consumer goods, fashion and F&B, as well as business practiceslike e-commerce, retail, B2B and B2C,” he said.
Le Quoc Vinh, president and CEO of the Le Group of Companies, said customerexperience has been the “hottest keyword” this year because itrepresents the core of the relationship between the brand and the public.
The two-in-one VSMCamp & CSMOSummit event is one of the biggest sales andmarketing events held annually in HCM City.
The VSMCamp featured speakers from business and marketing companies,including Viettel, Tiki, Nielsen, Insider, FPT Software, PNJ, Cempartner,ADT Group, Equest Group, interstellar, PouchNATION, and AdColony.
They addressed a number of issues, including brand-building in thedigital era; secrets of hunting for big clients; creationof customer experiences in the Japanese manner; customer-centricapproaches in the 4.0 era; and designing great customer experiences to solveserious problems.
Meanwhile, the CSMOSummit, which opens on December 5, will discuss the role ofbrand positioning as it relates to customer experience; challengesfor Chief Marketing Officers in the digital era; modern marketing strategies;and designing customer-experience ecosystems.
The event will feature speeches, panel discussions, and tech demos withsolutions using loyalty marketing, artificial intelligence (AI) Tech,Virtual Reality (VR) and Augmented Reality (AR) in real-lifesituations to create better customer experiences and brands.
In addition, speakers from Japan will share lessons about the sustainabledevelopment of Japanese enterprises, the leading nation in customerexperience via its Omotenashi (hospitality) philosophy, which isbeing considered or used by Vietnamese enterprises.
As part of the summit, the CSMO Innovation Awards, with eight awardcategories, will honour individuals and teams who have contributedsolutions and ideas in sales, marketing, and creative communication.
Since the first meeting in 2016, the event has included more than 170local and foreign speakers, and more than 5,000 participants.
The summit was co-organised by Vietnam CSMO under Vietnam Association ofCorporate Directors and Le & Brothers Limited./.
VNA
