The communication campaign is part of activities within the pilotproject “Initiative to establish a supermarket alliance to reduce theconsumption of single-use plastic bags in Vietnam” (Plastic Alliance).
It is an initiative of the project “Rethinking Plastics –Circular Economy Solutions to Marine Litter” funded by the European Union andthe German Ministry for Economic Cooperation and Development, and supporting atransition towards a circular economy for plastics to reduce plastic wasteleakage into the sea.
Fanny Quertamp, Senior Specialist of the "Rethinking Plastics" project,affirmed that, within the framework of the project, the EU and the German ministrywill stand side by side with Vietnam in efforts to reduce ocean plastic waste,by encouraging supermarkets and consumers to change their habits in order toreduce the use of single-use plastic bags.
The communication campaign has been implemented from Octoberwith various forms of communications expected to bring the most effective influencesto promote changes in behaviours of the whole society./.