Statistics of the VietnamCustoms show the country imported nearly 340 million USD worth of fruit in thefirst three months of this year, with products of the US, Australia, Thailandand China gradually expanding their share in the domestic market.
Le Minh Hoan, Secretary of theParty Committee of the Mekong Delta province of Dong Thap, said the recentsuccess in fruit export has resulted in the negligence of the domestic marketwith nearly 100 million people.
He noted that although the localmarket does not generate revenues in foreign currency, but it is the main basefor the fruit cultivation sector to develop in a sustainable way.
A survey of consumers showedwhen choosing fruit, most people first considered the safety factor, this iswhere the imports have an advantage over locally grown fruits.
“Domestic consumers will bewilling to buy locally grown fruit if growers give them the same respect as forforeign buyers,” Hoan said.
Some fruit growers have begun tonotice the call of the market.
Ly Van Son, Deputy DirectorGeneral of Ecofarm, said shifting to clean production is a must to re-gainconsumers’ trust, thus gaining the edge in competing against imported fruits.
According to Son, Ecofarminitially planned to focus on export, but after carefully analyzing the market,the company decided to sell half of its products on the domestic market.
Farmer Tran Thi Ly in Tan Hiepcommune, Hon Quang district of Binh Phuoc province, invested 500 million VND (20,000USD) in a hi-tech melon farm. Rising demand has encouraged her to open ninemore farms now.
The key to sustainabledevelopment of the fruit sector is to keep a firm hold of the domestic marketwhile continuing to boost exports.
Vietnam earned 3.4 billion USDfrom exporting fruit and vegetables in 2017. The figure was 960 million USD inthe first three months of this year.-VNA