Citi has been recognised as Asia’s Best Digital Bank by the Asset Magazine for the bank’s digital progress (Source: ven.vn)Hanoi (VNA) - Citi has been recognised as Asia’s Best Digital Bank by theAsset Magazine for the bank’s digital progress which has contributed to astrong year of growth for the bank’s consumer franchise.
Citi’s Asia Pacific Consumer Bank ended the fourth quarter of 2017 sustaininggrowth and profitability with the sixth consecutive quarter of revenue growth.For the full year 2017, Asia Pacific GCB’s revenues were up 7 percent at 7.3 billionUSD and net income up 16 percent, according to the bank’s recent press release.
During 2017, Citi invested further in supporting its digital transformation inVietnam. The bank pushed forward with a number of digital services aimed atimproving the digital experiences for Vietnamese retail clients. The rapidadoption of mobile and other digital channels has transformed how and whereCiti’s retail clients bank, sign up for cards or loans, pay their bills.
In Vietnam, 97 percent of customers have opted for e-Statements. In 2017, Vietnamhas also recorded an 78 percent year on year growth in downloads of the CitiMobile ® App and Citi’s customers show strong engagement, with those who activelyuse the app increasing by 87 percent year on year. For digital acquisition, the2017 digitally acquired cards has grown 29 percent year on year. This growthhas been underpinned by Citi’s digital investments and growth in partnershipson leading digital ecosystems.
In the editorial write up, the Asset said, “Citi continued to enhance itsdigital offering by developing intuitive tools to serve their customers acrossits footprint, and saw a significant number of digital onboarding acquisitionswith many clients using its various digital channels.” - VNA
VNA
