Illustrative photo (Source: cafebiz.vn)Hanoi (VNA) - Coffee chain Cafe Amazon, which has over 3,500branches throughout Thailand, is scheduled to open its second store on PhanXich Long street in Phu Nhuan district of Ho Chi Minh City, Radio the Voice ofVietnam (VOV) reported.
Along with its popular menus which features beverages such as Mocha, Latte, andAmazon Signature, the Vietnamese store will also launch new products that aresuitable for the tastes of local consumers, including iced black coffee, icedwhite coffee, and special iced white coffee.
According to a report published by the Bangkok Post, after first beingestablished in 2001, Cafe Amazon initially started as a PTT retail business atpetrol and gas stations.
Now, each Café Amazon covers an area of between 40m2 and 200m2, with some 85percent of expansions coming from opening new franchises. The rest willtherefore be from PTT Oil and Retail Business Plc, an arm of national oil andgas conglomerate PTT's own investment, in addition to joint ventures alongsidelocal partners.
PTT's retail arm has moved to establish a joint venture with CentralRestaurants Group in order to operate the Café Amazon brand in the nation,investing a total of 3.5 million USD.
Of the figure, PTT owns a 60 percent share, whilst the rest is held by theCentral Group.
The launch of the location in Ho Chi Minh City comes following the first CafeAmazon being opened at the BigC Go! shopping center in Ben Tre province./.
VNA
