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Businesses push ahead with trade promotion in early 2017

The National Trade Promotion Programme has been carried out since the beginning of 2017 in order to expand markets and diversify export commodities.
Businesses push ahead with trade promotion in early 2017 ảnh 1Illustrative image (Source: VNA)
Hanoi (VNA) – The National Trade PromotionProgramme has been carried out since the beginning of 2017 in order to expandmarkets and diversify export commodities.

Speaking at a conference in Hanoi on January 19, deputy headof the Trade Promotion Agency under the Ministry of Industry and Trade Ta HoangLinh said the programme targets European countries such as France, German,Belgium and Italy as well as Trans-Pacific Partnership (TPP) members likeAustralia, the Republic of Korea, Japan and New Zealand, along with countriesin the ASEAN Economic Community like Laos, Cambodia and Myanmar.

The programme also focus on developing domestic market,especially in rural, border and disadvantaged areas, and implementingeffectively the campaign “Vietnamese prioritise using Vietnamese goods”, headded.

The management board of the programme planned to work withassociations, localities and enterprises immediately to map out trade promotionactivities according to sectors and economic regions in medium and long termsin order to build feasible and high-quality projects.

Deputy Minister of Industry and Trade Tran Quoc Khanh saidthe ministry will continue implementing practical activities to help businessesregister for protection and geographic indication, and connect with the Vietnamesecommercial system abroad to develop their brand names.

Last year, the programme supported 6,000 businesses to signdomestic and foreign contracts and transaction deals worth over 354 million USDand 890 billion VND (39.4 million USD) respectively at trade promotion events./.
VNA
#National Trade Promotion Programme
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