Thuan An town’s Lai Thieu ward was the firstarea in the province to grow the fruit, which offered high profits for farmers,according to Tran Ngoc Phuong, chairwoman of the town’s Farmers Association.
However, since 2010, many mangosteen orchardshave declined in yield, quality and area.
In Thuan An, areas devoted to mangosteen aremostly in Lai Thieu, An Thanh, Hung Dinh and Binh Nham wards.
In 2010-13, the Thuan An People’s Committeeconducted a survey on creating a registered collective brandname for Lai Thieumangosteen. In 2013, the National Office of Intellectual Property granted thespecialty fruit a certificate as a collective brandname.
The Thuan An Town Farmers Association has theright to use the collective brand for its mangosteens.
After the brandname was granted, mangosteenorchard owners organised clubs and cooperatives and encouraged members to usethe same planting techniques.
With these activities, the town’s mangosteenarea expanded to 680 ha last year from 660ha in 2015.
Tran Van Vien, director of the An Son CommuneAgricultural Service Cooperative in Thuan An, said the commune accounts for 70percent of the town’s mangosteen area.
Recently, the cooperative had to turn down anorder from a supermarket for one tonne of mangosteens a day because supplycould not meet demand.
Seven of the cooperative members use VietnameseGood Agricultural Practice (VietGAP) standards.
Last year, An Son commune produced about 60tonnes of mangosteen, which was just enough for the province’s market.
The Thuan An Town Farmers Association has set upa board to monitor the use of the Lai Thieu mangosteen collective brandname. Itis also working with local agencies to draw up regulations for the associationmembers to follow.
To promote the brand, the association willdeliver leaflets about the fruit during the annual ripe-fruit season festival,said Phuong, chairwoman of the Thuan An Town Farmers Association. This year,the festival is being held in Thuan An on June 16-22.
Tran Van Dong, who owns a 1.6 orchard thatplants Burmese grapes and mangosteen in Thuan An’s An Thanh ưard, said hisorchard had yielded 20 percent more than last year.
This year he did not sell his fruit to traders,but sold directly to consumers to earn higher profits, he said. Mangosteenssold out quickly because of high demand.-VNS/VNA