The programme, to run until May 12 with an estimated budget of 26 billion VND (1.11 million USD), will work to provide local residents with water tanks and filters.
The bank will donate 5,000 VND for each transaction made via the BIDV SmartBanking app to provide those for people in Long An, Tien Giang, Ben Tre, Kien Giang and Ca Mau.
The programme is expected to benefit about 13,300 households and 39 residential clusters.
The bank has also started another campaign on sustainable living and recycling./.