The Association of Southeast Asian Nations (ASEAN) will host the first region-wide online shopping event in August this year to promote cross-border trade through e-commerce.
Bangkok (VNA) - The Association of SoutheastAsian Nations (ASEAN) will host the first region-wide online shopping event inAugust this year to promote cross-border trade through e-commerce.
Indonesia, the rotating chair of the bloc in 2023, has recently proposed anidea of promoting e-commerce among the member states, attracting theparticipation of consumers and small- and medium-sized enterprises. The first relatedevent will be an online sales day held on ASEAN Day (August 8), which is aboutto showcase the best of ASEAN products at special prices.
According to the 2018 e-Conomy SEA, an edition of amulti-year research project by Google and Temasek to shed light on the interneteconomy in Southeast Asia, the internet-based economy in ASEAN, regarding onlinetravel, e-commerce, online media and ride-hailing services, was estimated to hit72 billion USD.
The study also predicted that Southeast Asia's interneteconomy could surpass 240 billion USD by 2025.
In 2019, the ASEAN Agreement on Electronic Commerce wassigned in order to facilitate the development of e-commerce transactions in thebloc and strengthen cooperation between member countries./.
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Illustrative photo (Source: VNA)
