Annual furniture fair targets domestic market

The 2019 Vietnam Furniture and Home Furnishing Fair (VIFA Home 2019) will be held in HCM City from November 28 to December 1 to promote locally made wooden furniture, home decor and handicrafts.
Annual furniture fair targets domestic market ảnh 1A booth at the VIFA Home 2018. The fair this year will be held at the Phu Tho Sports Stadium in HCM City’s District 11 from November 28 to December 1. (Photo: VNA)


HCM City (VNA) - The 2019 VietnamFurniture and Home Furnishing Fair (VIFA Home 2019) will be held in HCM Cityfrom November 28 to December 1 to promote locally made wooden furniture, homedecor and handicrafts.

The expo will have 600 booths set up by 120 firms to showcase outdoor and indoor furniture, handicrafts, and householdappliances.

Huynh Van Hanh, deputy chairman of the Handicraft and Wood Industry Association (HAWA),told a press briefing in HCM City on November 19 that in addition to anumber of large domestic furniture retailers such as Chilai, Home'Furni, Toan Phu Furniture, VietmayHome, and Duy Tan, the fair this year has also attracted prestigious export brands such asScancia Pacific, Savimex, Donata, Lê Tran, Viet Can, and Sadaco Binh Dương.

“These firms will bring their products to VIFA Home this year for domesticcustomers. This is a good sign for the domestic market, which has high demandfor export products,” Hanh said.

He added that with the message ‘Furniture banquet’, VIFAHome this year will underline its status asthe biggest furniture fair in the country, enabling consumers to find completepackages for their living spaces.

According to Hanh, with a population of nearly 100 million,increasing incomes, and rapid development of the property market, theVietnamese market is a promising one for the furniture industry.

Domestic furniture consumption has increased significantly in recent years,and is expected to reach 5 billion USD this year, nearly equalto exports, he said.

Thai Le Huong, marketing manager at Cozy Living Company, which distributes furniture,said its domestic sales were growing by more than 30 percent a year mainlydriven by demand from apartments.

Nguyen Chien Thang, chairman of HAWA Corporation, said Vietnamese are paying more attention to creating beautiful living spaces.

“They prefer customised furniture, which is the strength of small andmedium-sized enterprises,” he added.

Organised by HAWA and HAWA Corporation, the fair will also featureseminars, game shows, art performances, and lucky draws.

The ASEAN Furniture Industries Council delegation with more than 50representatives of Southeast Asian furniture associations and businesses willvisit the fair to explore business opportunities.

Over the last 10 years the annual expo has acted as a bridge connectingwooden furniture producers, traders, distributors, and retailers./.

VNA

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