The event is held at the Saigon Exhibition and Convention Centrein District 7 by the Vietnam Advertising Association, the HCM City AdvertisingAssociation, and the Dong Nam Advertising and Commercial Promotion JSC.
Lasting through August 18, it features 300 booths showcasing cutting-edgeadvertising machinery and equipment.
Nguyen Thanh Dao, Chairman of the HCM City Advertising Association, said theadvertising sector is closely connected with a number of economic activitieswhile the technological boom has fueled the development of advertising.
Inthat context, VIETAD has established itself as the biggestadvertising-specialised exhibition in Vietnam and was recognised as an international-standardevent by the Global Association of the Exhibition Industry (UFI).
It creates a chance for leading experts and suppliers todirectly meet and discuss with one another, and for businesses to stay updatedwith the latest advertising technologies, Dao added./.