Society

81 percent of Vietnamese consider online shopping to be integral to everyday life: Study

Eighty-one percent of Vietnamese respondents considered online shopping to be integral to everyday life, according to a regional consumer study conducted by e-commerce platform Lazada in collaboration with Milieu Insight.
81 percent of Vietnamese consider online shopping to be integral to everyday life: Study ảnh 1Illustrative photo. (Source: tapchitaichinh.vn)
Hanoi (VNA) – Eighty-one percent of Vietnameserespondents considered online shopping to be integral to everyday life,according to a regional consumer study conducted by e-commerce platform Lazadain collaboration with Milieu Insight.

The study surveyed 6,000 online shoppers, 1,000 from eachcountry, on their current and future commerce behaviours and attitudes. It wasconducted in January 2022 across six Southeast Asian markets – Vietnam, Singapore,Malaysia, Thailand, Indonesia, and the Philippines.

Its findings show that 59 percent of Vietnamese digitalconsumers made online purchase at least once per week. Some 85 percent saidthey have been spending more online since the outset of COVID-19.

About 66 percent of respondents said that they always seekthe best deal to optimise household expenses and 52 percent a strong preferencefor shopping from local brands.

The results indicate a major opportunity for Vietnameseenterprises on online marketplaces as the sites not only help sellers accessbuyers more easily but also optimise costs./.
VNA
#online shopping#Lazada#Milieu Insight#regional consumer study#Southeast Asia#digital consumers#online purchase#Vietnam#Vietnam News#Vietnam Plus#Vietnam News Agency
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